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Advertising and Insertion Rates
and Payment Information
Below you will find information and pricing
for our Circulation, Classified Ads, Display Ads, Inserts and Legal Notices,
as well deadlines, payment requirements and credit based accounts.
Circulation
The Montmorency Tribune is a Wednesday
paper, published weekly, available at newsstands Tuesday afternoons and
received locally in the mail on Wednesdays.
Our circulation fluctuates throughout the
year. It generally varies from 3,000 to 3,200 in-county only and
4,200 to 4,400 for full circulation. For current circulation numbers,
please contact our office at 989-785-4214.
Classified Ad Pricing
Classified ads are text only ads.
They may not include logos, photos, borders or special line formatting.
They will appear in a text block of one column width.
The cost to run a classified ad is $6.00
for the first 25 words, and .05 cents for each additional word. Bold
Type or ALL CAPS is an additional .10 cents per word, and an Attention
Getter Star costs and additional .50 cents.
The deadline for classified ads is Monday
noon to be included in the Wednesday print edition of the Tribune.
You may bring your classified ad into the
office, call it in over the phone at 989-785-4214, email it to office@montmorencytribune.com
or fax it to us at 989-785-3118. If emailing or faxing your ad please
include your name, phone number, mailing address, and email address if
you have one, so that we may contact you to confirm your ad and confirm
payment.
When writing up your classified ad, please
remember to include a phone number, address or email address for readers
to contact you, if the content of your ad requires individuals to do so.
All classified ads must be prepaid.
We accept credit cards, personal checks and cash. Call 989-785-4214
or mail to: Montmorency County Tribune, PO Box 186, Atlanta, MI 49709.
Display Ad Pricing
Ads that contain text, logos, photos,
location maps, a border or other images are Display Ads.
Display Ad deadline is Friday noon the
week before you want the ad to appear. Display Ads must be paid for before
the ad will be ran.
Ad rates for display advertising are determined
by the column inch. The Tribune’s column inch is 1.583 inches wide.
Our maximum ad height is 16 inches tall.
The Level A Open Rate for a black and white
display ad is $6.75 per column inch. Level A Open Rate for color
display ads start out at $16.75 and is based on a sliding scale depending
on size.
Some popular ad sizes and rates are:
| Ad
Size |
Black
& White |
Color |
| Business Card Size (4 column inches) |
$27.00 |
$37.00 |
| Eighth Page (12 column inches) |
$81.00 |
$98.93 |
| Quarter Page (24 column inches) |
$162.00 |
$198.95 |
| Half Page (48 column inches) |
$324.00 |
$399.00 |
| Full Page (96 column inches) |
$648.00 |
$723.00 |
Ad design is provided, if needed, at no
additional charge. Full page and half page ad design requires additional
time to complete, therefore your ad must be placed, and the ad copy and/or
images received at least one full week prior to the date that you would
like your ad appear in the Tribune.
We also offer the following contract discount
rates - sliding scale applies to color:
| Contract
Level |
Black
& White |
Color
Base Rate |
| Level A: Open Rate |
$6.75 col. in |
$16.75 |
| Level B: Runs every week for 13+ weeks |
$6.41 col. in. |
$15.91 |
| Level C: 13+ weeks and over 40 column
inches per month |
$6.21 col. in |
$15.16 |
| Level D: 13+ weeks and over 80 column
inches per month |
$5.94 col. in. |
$14.57 |
The Level B 13+ week commitment does not
require you to run your ads each week consecutively. You may run
your scheduled ads every other week, every third week, or once a month.
You may also change your ad each time it runs.
Levels C and D require you to run 13+ weeks
plus the number of column inches noted in the above table.
Contract rates require a signature to apply.
You may stop in the office to sign or we can fax or email a copy to you to sign.
We do accept SAU and NAT size ads. The
rates are determined by the number of column inches that the ad occupies.
To place your ad, you may stop in the office,
call us at 989-785-4214, email us at ads@montmorencytribune.com,
or fax us your ad copy at 989-785-3118. Any images, such as photos,
clip art or logos that are to be included in the ad must be brought into
the office, mailed to us on a CD or emailed to us at the address above
to preserve the quality of the image. We also have a large library of graphics
that we can utilize when designing your advertisement.
Inserting Pre-Printed Material (Inserts)
Inserts can be ordered just for Atlanta,
Lewiston, Hillman, In-County or for our total circulation, but cannot be
smaller than one zip code, since requirements for paying postage must be
followed.
A minimum of one week advance notice is
required that inserts will be coming and the inserts must be delivered to the Tribune
by Friday of the week before the insertion date.
The cost of insertion is based on the circulation
numbers for the area you want the inserts delivered to. Because these
numbers vary, please contact our office for current circulation numbers.
| Insert
Material |
In-County |
Total
Circulation |
| Reply card or single sheet flyers |
$60 per 1,000 |
$57 per 1,000 |
| 4 to 12 page flyer |
$70 per 1,000 |
$65 per 1,000 |
| Booklets, heavy-weight paper, odd sizes,
etc. |
Contact for quote |
Contact for quote |
For booklets, heavy-weight paper, odd sizes,
etc., please call us at 989-785-4214 with specifications for special quote.
Our printing plant can produce an insert
for you. Please contact us for a price quote.
Legal Notices
The Tribune is designated as the legal
publication for notices in the County of Montmorency, and publishes legal
notices and provides affidavits of publication. Meeting and/or synopsis
of minutes are also accepted.
Rates charged are those set by the Michigan
Legislature, which is currently $21.10 per folio of 100 words, and $8.70
per folio for the second and successive printings of the same notice. Display
Ad style notices are published at the local the for the space ordered or
required to fit the copy provided.
Deadlines
Deadlines for classifieds, display ads, legals and inserts can be found below.
| Product |
Deadline |
| Classified Advertisement |
Monday noon for that weeks Wednesday paper |
| Display Advertisement |
Friday noon to be included in the following weeks paper |
| Legals |
Monday noon for that weeks Wednesday paper |
| Pre-printed Inserts |
Delivered to our office by 4:30 Friday for insertion in the following weeks paper. |
Announcement Costs
If you would like an engagement, birth, wedding or other type of announcement placed in the paper, you need to get your information to the Tribune by noon Friday, the week prior to when you would like it to appear in the paper. Please included which town page (Atlanta, Lewiston, Hillman or Onaway) you would like the announcement to appear on and we will do our best to get it there. Placement is not guaranteed. Announcement photos are printed in black and white.
Announcement types we offer and pricing is included below.
| Announcement Type |
Cost |
| Birth Announcement - no photo |
$10.00 |
| Birth Announcement - with photo |
$20.00 |
| Engagement Announcement - no photo |
$10.00 |
| Engagement Announcement - with photo |
$20.00 |
| Anniversary Announcement - no photo |
$10.00 |
| Anniversary Announcement - with photo |
$20.00 |
| Wedding Announcement - no photo |
$10.00 |
| Wedding Announcement - with photo |
$20.00 |
| Generations Announcement with short cutline |
$10.00 |
| Generations Announcement with extended cutline |
$20.00 |
| Obituary - no photo |
$30.00 |
| Obituary - with photo |
$40.00 |
Payment
All classified ads, display ads, insertions and announcements
required pre-payment before the ads are ran or the material is inserted.
We accept credit cards, checks, money orders and cash.
Credit Accounts
Credit based accounts are available.
To be considered, you must fill out and sign a Credit Agreement, provide
us with a copy of your drivers license or state issued ID, and be on a
pre-pay basis for 6 months. After six months, we will review your
account and notify you if you are eligible for a credit based account,
as well as your credit limit.
Accounts are billed out at the beginning
of each month, payable each month. A 1.5 percent per month finance
charge is added to late payment accounts.
Credit Agreements are available in our
office, or we can send one to you via US Mail or by fax. Contact our office for more
information, or to request a Credit Agreement at 989-785-4214.
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